Published on November 18th, 2017 | by Brad Gibson0
Nielsen: Almost 70 million US homes have a streaming TV device
The number of households with a connected-TV streaming device has surged to a record 69.5 million in the past year, according to the second-quarter 2017 Nielsen Total Audience Report.
Nielsen’s quarterly report found that as of June, 58.7 percent of U.S. homes now own at least one internet-enabled device capable of streaming to a TV. That’s a 12 percent increase from the same period last year, when 60.7 million households, or 52.2 percent of homes, had a connected television.
The report found 14.5 million U.S. homes had only a game console like an Xbox or PlayStation, 13.4 million homes had only a smart TV and 11 million homes had only a multimedia device, like Apple TV or Roku.
Surprisingly, more than a quarter of all TV homes – some 31 million – had at least two of these devices, while 6.5 million households had a device from each of the three groups.
“Enabled device home skew(ed) younger with nearly half under the age of 45 and are much more likely to have children,” the report stated.
Of the homes surveyed with smart devices, more than half of the family members were under the age of 45. The survey showed those homes were more affluent and more likely to have children.
Not only is the number of homes with streaming media devices skyrocketing, the average time spent watching is dramatically up.
“Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms,” commented Peter Katsingris, Senior Vice President of Audience Insights at Nielsen.
Specifically, overall media usage among U.S. adults 18 and older surged 32 minutes to 10 hours, 48 minutes.
Adults now spend 3 hours, 55 minutes per day on average watching live television, 14 minutes less than a year earlier, Nielsen reported. In comparison, that number in 2016 fell just two minutes from the previous year, indicating that live-TV viewing is quickly falling.
Use of multimedia devices, which includes connected TVs, increased five minutes this year to 19 minutes. This year, consumers spent 32 minutes – or two minutes more – watching DVR and time-shifted programming.