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Published on December 22nd, 2017 | by Brad Gibson

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Philo CEO: “I can’t promise a date, but soon” for Apple TV app

The CEO of the no-sports, live streaming TV service Philo has confirmed the company plans on releasing an Apple TV app and said, “I can’t promise a date, but soon.”

In a ‘Ask Me Anything’ session Wednesday on Reddit, Philo CEO Andrew McCollum discussed adding support for various platforms including Apple TV.

“We know lots of folks want these platforms and expanding our platform support is at the top of our priorities list,” he commented. “We are a small team and we really wanted to get the product in people’s hands so we had to prioritize for the launch.”

McCollum hinted that an Apple TV app might come sooner than apps for other platforms.

“AppleTV is a little easier because it’s a shorter jump from iOS, where we already have a native app,” McCollum said.

McCollum also mentioned that “we’re definitely open to adding” broadcast networks to its streaming service but gave no specifics or guarantees. He also said developers are working on adding a ‘jump to live’ feature for live programming in the services Cloud DVR feature.

Philo launched on the web, iOS, Roku, and Android devices November 14th of this year. The service starts at 37 networks for $16 a month with a seven-day free trial. A&E, AMC, BET, Food Network, HGTV, Comedy Central, Discovery Channel, BBC World News, HGTV, OWN and another 25 channels are part of the basic service.

What’s missing from the Philo channel lineup tells a lot of the story of its target audience and strategy. Philo has no sports channels and additionally has no local network affiliate channels like its competitors Hulu with Live TV, DirecTV Now, PlayStation Vue, and Sling TV.

The new service is a joint venture of A+E Networks, AMC Networks, Discovery, Scripps Networks, and Viacom.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the Associated Press and United Press International.



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