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Published on January 24th, 2018 | by Brad Gibson


Report: 9,100 Americans cutting cable & satellite a day

9,100 people in the U.S. canceled a cable television or satellite subscription in the fourth quarter of 2017, a new analyst report estimates, giving more evidence that Americans are either finding other cheaper alternatives like DirecTV Now and Netflix to feed their entertainment fix, or are protesting high prices with their pocketbook.

In an outlook report released Wednesday and obtained by BESTAppleTVEvercore ISI analyst Vijay Jayant estimated U.S. cable, satellite, and IPTV operators lost a combined 850,000 video subscribers in the fourth quarter. That compares to 456,000 lost video subscribers in the fourth quarter of 2016.

“All of the increase in losses can be attributed to losses in the traditional pay-TV system which is witnessing an increase in cord cutting,” Jayant wrote.

Jayant projected the industry added 745,000 customers in the period for a total loss of around 100,000.

While these numbers are bad news for the industry, Jayant predicted one million new customers bought broadband from cable or phone companies in the quarter, up from 722,000 in the same period a year ago. “We expect cable (providers) to continue to dominate” the broadband space, he wrote.


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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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