Amazon Prime Video

Published on November 14th, 2017 | by Brad Gibson


Report: Amazon working on free ad-supported Prime Video service

Amazon is developing a free, ad-supported version of its Prime streaming video service, according to people familiar with the plans who spoke to

The company is talking with TV networks, movie studios and other media companies about providing programming to the service.

A paid version for advertisers instead of subscribers could provide a different model at a time when ad-free services like Netflix and Prime are growing in popularity among consumers.

“Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week,” said one of the executives, speaking on condition of anonymity to discuss a project that Amazon has not announced.

“Amazon is doubling down on its own media and content, and thinking about how to make that available,” one advertising exec says, speaking on condition of anonymity. “The way to do that is a freemium model.”

An ad-supported version could include a multitude of other programming possibilities including back catalogs of TV shows and movies, putting Amazon in a position of competing with Hulu, Netflix and others to buy syndicated programming few others have wanted to buy.

UPDATE 11/15/2017: Amazon has denied in a statement to Fierce Cable that it is developing an ad-supported video platform.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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