Apps Photo of DirecTV NOW logo on Apple TV

Published on November 3rd, 2017 | by Brad Gibson


Report: DirecTV Now “2.0” coming first quarter 2018

AT&T is planning a major revamping of its DirecTV Now streaming TV service with improvements like a simpler, streamlined user interface, pay-per-view events, a cloud DVR service and more channels. The upgrade is expected in the first calendar quarter of 2018.

The new details are part of an analyst report from Wells Fargo Securities released earlier this week and obtained by While re-confirming a cloud-based DVR  – now in beta – is coming next year, it went further in details after meeting with parent company executives.

“DTV Now 2.0 is coming,” Wells Fargo analysts Jennifer Fritzsche wrote.

One new fact the report revealed was a “software upgrade” to the service.

“Importantly, this will streamline the User Interface for the customer,” the report stated. “This upgrade will also likely bring with it some additional functionality (i.e. Cloud DVR, additional streams, etc.).”

In terms of a timeframe for the update, Fritzsche wrote it is “expected in Q1’ 2018 (when we expect (AT&T) will also own a lot more content and have some anchor tenants to build around DirecTV Now…).” Fritzsche’s comment on content refers to the pending acquisition of Time Warner for $85 billion, which is awaiting a government decision on approval.

Last month AT&T revealed a number of important facts about its strategy moving forward with DirecTV Now, including the revelation that many of its new customers are migrating from other pay-TV services, mainly competitors. The service now has more than 800,000 subscribers.

DirecTV Now launched in November of 2016 using the Apple TV app with an entry-level package price of $35 per month for over 60 channels.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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