Apps STAGE Network

Published on April 23rd, 2018 | by Kirk Hiner


STAGE Network debuts on Apple TV this October

There is, of course, no shortage of apps dedicated to streaming themed content. Whether you want to see what’s going on in the squared-circle, webcams from around the world, or the pulpit of your local mega-church, you can find it on Apple TV. And come this August, fans of Broadway and theater, in general, will have a network dedicated directly to them with the announcement of STAGE.

STAGE will be  “…the world’s first streaming network for premium content devoted to the world of theatre” with over 500 hours of programming, the company announced Monday.

The service will be free when it debuts in August, then come October will offer a subscription-based service through an Apple TV app. has learned the three subscriptions options come October will be a free option with limited content, a monthly rate package, and an annual rate package.

Both the free and paid services will be available only to U.S. users, but an international service is expected in 2019.

STAGE has been in development for two years, according to chairman, CEO and co-founder Rich Affannato. During that time, they’ve been building their team and acquiring content and producing new programming with the goal of making theater, “…accessible to all, drawing in existing theatre fans and those new to the world to appreciate the legacy of theatre, while presenting it in a fresh, streamlined, relevant manner. We will not only give viewers an inside look at what’s happening on-stage, but also take them behind-the-scenes to provide backstage access into rehearsals and the lives of theatre stars and legends, as well as educate and provide a historical look back at the evolution of this art form.”

Early original programming detailed by STAGE includes:

  • Studio Sessions – Celebrates the best of Musical Theatre Composition. Shot at New York City’s famous recording studio, The Power Station, in front of a live, studio audience, each episode celebrates a composer’s history and body of work through acoustic performances by celebrated Broadway stars, including Heidi Blickenstaff, Mandy Gonzalez, Chita Rivera and more.
  • CrossOvers – A half-hour talk show taped in front of a live studio audience, CrossOvers features a one-on-one interview with a performer who has crossed over from theatre to another media (or vice versa). The conversation with a host, as well as audience Q&A, will explore how theatre informed arts in other media, challenges faced, tools utilized and more.
  • The Next Great American Musical – This reality competition show presents and judges new musicals until one wins a Broadway production. Each week, writing teams will enlist singers and dancers to perform portions of their musicals, allowing the panel of judges to narrow the competition down to four finalists. During the finals, both the judges’ panel and online voters will select The Next Great American Musical.

For more information on STAGE, visit

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About the Author

has been writing for the Apple web since 1997, having served as editor of Applelinks and the Technology Tell Apple Channel. In addition to his work with BEST Apple TV, Kirk currently contributes to Mac Gamer HQ and Pure Nintendo. He lives with his wife and three children in small-town Ohio where the land is cheap and the air is (relatively) clean.

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