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Published on January 9th, 2019 | by Brad Gibson


Tim Cook hints at Apple TV service coming ‘this year’

Apple CEO Tim Cook revealed Tuesday the company plans to announce new services this year, giving further evidence one of those could be its long-awaited TV service.

In an interview with CNBC, Cook remarked that Apple will announce new services in 2019 but stopped short of revealing specifics. He did add that the company has been working on these services for many years.

“On services, you will see us announce new services this year. There will [be] more things coming. I don’t want to tell you about what they are—,” Cook told Jim Cramer of Mad Money.

It is expected that one of the upcoming services that Cook is talking about is going to be the company’s streaming TV service. The streaming service is yet to be officially announced by the company, but Apple has been slowly building up a decent-sized catalog of original content. The company has partnered with creators like Steven Spielberg, Reese Witherspoon, Damien Chazelle, and M. Night Shyamalan.

According to multiple reports in October last year, the Apple streaming service will debut in the first half of 2019. It could reportedly be free for iOS and tvOS device users and act as a home interface on the company’s Apple TV devices. It is a mystery whether the service will be a part of the existing TV app or launch as a standalone application. The service will compete with the likes Amazon Prime Video and Netflix, both of which are available as standalone apps on Apple TV.

At this week’s Consumer Electronics Show in Las Vegas, several TV manufacturers, including Samsung, Vizio, and LG announced they will be adding support for Apple AirPlay 2 to their smart TVs.

AirPlay 2 allows users to cast content from their iOS devices to their televisions. The strategic move brings AirPlay 2 to more HDTVs possibly in an attempt by Apple to get consumers ready for its upcoming streaming service. While many consumers don’t have access to an Apple TV, an iPhone or iPad, consumers are more likely to consume the TV series on a TV rather than a phone or a tablet.

A complete transcript of the Cook interview can be found at this link.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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