Published on December 8th, 2017 | by Brad Gibson0
TV app launches in UK, France, Germany (first look screenshots & video)
A check by BESTAppleTV.com of the TV app in all three countries shows the app is available but is missing the Sport tab, as was expected at its launch. At least in the U.K., TV app content is not expected to link to live programming, including sports, but this could change as the BBC grows closer to broadcasting the Winter Olympics in February of next year.
The standard three tabs at the top of the screen – Watch Now, Library, and Store – are available and link to various providers, including the BBC through it’s updated iPlayer app.
Very similar to the U.S. Apple TV AppStore, the Watch Now section debuted in the UK with a ‘Welcome’ video you can view below.
The TV app unifies content from providers – specifically BBC, iTV, and My5 in Great Britain – into one single location where users can browse and select shows and movies. With one click, the user can directly connect to that content in the provider’s app.
Apple TV users can select the app from their Home screen (marked “TV”) or click once on the TV icon of their Siri Remote to access it.
At its debut, Apple created an ‘introduction’ video explaining it’s features and abilities to new U.K. users which BESTAppleTV.com has obtained…
Apple has released an ‘introduction’ video for U.K. TV app users explaining it’s features and abilities.
Scrolling through the new U.K. TV app shows a variety of programming choices from broadcasters like the BBC, iTV, and My 5.
The TV app is automatically added to Apple TV as part of a tvOS update. Users in those countries will need to manually download the update, or set up their Apple TV device for automatic updates using Apple’s support instructions.
Apple has launched the TV app with 10 partners in the UK: BBC iPlayer, ITV Hub, and My5 – all the main terrestrial channels in the UK apart from Channel 4. There is also Amazon Prime Video, Hopster, MUBI, CuriosityStream, Classix, Shudder and Sundance.
The choices of content linked and viewable through the Apple TV U.K. TV app is somewhat meager with Amazon Prime Video, the iTV Hub, and My5 joining the list just this week.
Netflix is not part of the app, nor is Sky’s Now TV, though both have separate apps on Apple TV. The programming from these two channels comes up when searching, but the shows won’t be found in the ‘Watch Now’ tab.
Apple’s TV app has been available in the United States since December of 2016. Apple released it in Canada and Australia this past September announcing then that it would release the app by the end of 2017 in the UK, France, Norway, Germany, and Sweden.
(A BIG thank you to reader and fellow journalist Sebastain Szwarc (@Behinder) for his help in obtaining screenshots and videos for this story.)