Published on February 6th, 2018 | by Brad Gibson3
UKs Channel 4 rekindles hope for Apple TV All 4 app
Apple TV users in the United Kingdom have been hoping for its last big television station to join the fray of national broadcasters and release a tvOS app. Now, there are still strong signs it could happen.
British broadcaster Channel 4 has confirmed to BESTAppleTV that while it isn’t planning on releasing an All 4 app for Apple TV soon, the door is still open for it to become reality.
In a statement, a Channel 4 spokesperson wrote, “We have no timescales right now, but we’re watching with interest as we’re always focused on ensuring All 4 is available on the platforms and devices our viewers most want it on.”
The spokesperson would not comment on if such an app was currently in development or not.
The All 4 app serves up a video-on-demand service launched in November 2006 as 4oD. It offers a 30-day catch up of programs recently shown on Channel 4, E4, More4, and Film 4, including a library of classic box set TV shows and movies. The service was renamed All 4 in March of 2015.
A statement from U.K. TV station Channel 4 leaves open the door for a version of its All 4 app for Apple TV.
The statement’s wording leaves open the door for such an app which if released would complete the list of Apple TV apps for the main five broadcasters in Great Britain. Already existing on Apple TV are apps from the BBC, iTV, Channel 5, and Sky TV with its Now TV subscription app.
The importance of having an All 4 app is a make-or-break in buying an Apple TV for many Brits who have expressed their opinions online and have been hoping Channel 4 would re-think its position and release either a universal app for iOS and tvOS are an Apple TV exclusive app.
“I’m bored of trying to justify the Apple TV without…All 4, as it is essentially incomplete as a full TV replacement without those providers,” one consumer recently wrote on Reddit. Another commented, “To really go all in with an internet driven ‘get all my TV through Apple TV’ approach, it is essential that…Channel 4 release apps that allow live TV and catch-up viewing.”
The only way for U.K. TV viewers to currently watch the channel through their Apple TV is by using the All 4 app on an iPhone or iPad and broadcast the feed via AirPlay.