Published on May 29th, 2018 | by Brad Gibson1
Vevo leaving Apple TV for YouTube-only focus of music videos
The music video streaming platform Vevo is abandoning its in-house website and apps on Apple TV and Roku to concentrate its efforts exclusively on YouTube.
“Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities,” the statement read. “Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content.”
The statement did not say when the apps will be disconnected and services ceased.
The news comes as little surprise to many in the streaming video and music video industry following the partnership formed months ago but only revealed in the last few weeks that lets YouTube sell Vevo’s video clips directly to advertisers as part of its ‘Google Preferred’ tier of valuable and ‘brand-safe’ content.
The news also comes as YouTube last week officially announced YouTuber Music, a music-streaming service with a free tier and a premium subscription offering, as well as a rebranded premium video service (YouTube Premium, previously called YouTube Red). YouTube Premium includes YouTube Music in its subscription offering.
Vevo is a joint venture between Universal Music Group, Sony Music Entertainment, and Warner Music Group.