Published on February 9th, 2018 | by Brad Gibson0
Viacom to launch streaming service for its cable channel shows
Viacom Inc. plans to launch an ad-supported streaming-video service by September that will offer shows and other content from its various cable channels, including MTV and Comedy Central and compete with streaming powers Netflix, Amazon, and Hulu.
The content on the new service will include thousands of hours of programming Viacom has not licensed to other services from channels like VH1, BET, CMT, and TV Land.
“It’s going to be significant, and it’s going to also be differentiated from what’s in the marketplace today,” said Viacom Chief Financial Officer Wade Davis during a earnings conference call Thursday.
CEO Bob Bakish emphasized that the direct-to-consumer product would not upset relationships who services like Hulu and Netflix who stream other content licensed by Viacom, saying it was a “complement product,” not a substitute for pay TV.