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Published on March 19th, 2019 | by Brad Gibson

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Viacom to roll out ad-supported Pluto TV globally

Viacom will roll out its ad-supported video streaming service Pluto TV internationally after its $340 million acquisition closed earlier this month.

Speaking at the Oxford Media Convention in Great Britain on Monday, James Currell, President of Viacom International Media Networks, said, “we plan to use our deep content libraries to accelerate its international roll-out, starting in Latin America.”

Currell gave no further time frames for launches or specific countries.

Currell commented that Viacom’s strategy is to steer clear of the on-demand space so many are already in – like Amazon Prime Video and Netflix, both available on Apple TV- or ones that will soon be premiering, such as Disney+, which is launching April 11.

“Viacom believes the global [subscription video on demand] sector is becoming too crowded and capital intensive,” he commented. “So, instead, we’re focused on building scale in ad-supported streaming.”

If you’re not that familiar with Pluto TV, the model is simple…an ad-supported streaming service, which boasts of offering 100 channels and thousands of movies and TV shows. It’s a free collection of live channels with names you’ve heard of like CBS News, Cheddar, CNET, Bloomberg News, PeopleTV, together with hundreds of other channels made up of various genres.

Pluto TV is available as a standalone app on the Apple TV App Store at this link. The company says it reaches over 6 million monthly active users and has been available on Apple TV since February 2014.

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About the Author

Brad is co-founder and editor-in-chief of BESTAppleTV.com. He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as MacNN.com, MacObserver.com, MacCentral.com, MacMinute.com, and Macworld.com. He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the Associated Press and United Press International.



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