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Published on July 17th, 2018 | by Brad Gibson


Report: Walmart considering Netflix, Amazon Prime online adversary

Giant retailer Walmart is considering launching a subscription streaming video service to go up against Netflix and Amazon, according to a report by the Information (subscription required), citing unnamed people familiar with the matter.

Sources say the service would be priced less than $8 a month putting its monthly rate below both Netflix and Amazon Prime Video, both available as Apple TV apps.

Walmart is reportedly considering an ad-supported free service as well. In either case, the report categorizes such a venture as being “enormously costly.”

Walmart already has a digital video storefront with Vudu, an online store for buying and renting digital movies and shows, but a subscription service would be a new venture into unchartered territory.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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