Published on July 17th, 2018 | by Brad Gibson0
Report: Walmart considering Netflix, Amazon Prime online adversary
Giant retailer Walmart is considering launching a subscription streaming video service to go up against Netflix and Amazon, according to a report by the Information (subscription required), citing unnamed people familiar with the matter.
Sources say the service would be priced less than $8 a month putting its monthly rate below both Netflix and Amazon Prime Video, both available as Apple TV apps.
Walmart is reportedly considering an ad-supported free service as well. In either case, the report categorizes such a venture as being “enormously costly.”
Walmart already has a digital video storefront with Vudu, an online store for buying and renting digital movies and shows, but a subscription service would be a new venture into unchartered territory.