Published on September 10th, 2018 | by Brad Gibson


Wednesday’s Apple keynote will lack any major Apple TV-related news, sources confirm

365 days since the fifth-generation Apple TV 4K was announced, sources confirm Apple will make no major upgrade to the device or announcements of its much talked about ventures into TV content at this Wednesday’s late-summer keynote.

Two sources – one within the company and another associated with a Wall Street investment firm who have been briefed on the announcements – tell BESTAppleTV that Apple will use its event to debut everything else but AppleTV-related products and services.

The company will focus its announcements on new iPhone models, the new Apple Watch 4, and a new MacBook model, sources report. 

While there might be a brief mention of Apple TV, it is expected to focus on the progress in releasing tvOS version 12. Sources were not told by Apple if a final release date for tvOS 12 will be announced at the event, but the company previously said it would be out this fall. 

tvOS 12 is currently available for developers and public beta testers ahead of a fall public release. Apple has provided 10 betas of tvOS 12 to developers so far and nine betas to public beta testers.

Word of no update to Apple TV this year is of little surprise. Apple has updated Apple TV models every two years since its third-generation model in 2013, and if history holds true will not release an update for the fifth-generation Apple TV 4K until 2019.

As for the much-anticipated rollout of Apple television content, sources report Apple will not make any announcements or comments on its plans on Wednesday but instead focus on its number one selling product, the iPhone.

“The focus is on iPhones for this event,” one source said. “We’ve been told Apple is probably going to hold a special event surrounding its video content next year.”

The event will begin at noon EDT at the Steve Jobs Theatre in Cupertino, Calif. The event will be streamed live on the company’s website as well as through the Apps Events app on Apple TV devices.

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About the Author

Brad is co-founder and editor-in-chief of He has been a technology reporter since the late 1980s having previously worked for MacUser, MacFormat, and iCreate magazines, as well as,,,, and He hosted and produced the MacFormat This Week podcast for three years. He was also a reporter, editor, and producer for the AOL, the BBC, Associated Press, and United Press International.

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