Published on June 4th, 2018 | by Brad Gibson0
WWDC 2018: ‘zero sign-on’ authentication coming to tvOS 12 for TV provider apps
Apple announced Monday it will add the capability to tvOS 12 for customers of selected cable providers in the U.S. to not have to sign in with a TV provider subscription authentication to gain access to streaming video content through their Apple TV device.
Calling it ‘zero sign-on’, the new technology through Apple TV will detect the user’s Wi-Fi network and automatically sign them into all the supported apps they receive through their subscription. The feature is expected to be available in tvOS 12 in the fall.
Zero sign-on will begin with the cable company Charter Communications “later this year” and will expand to other providers over time, the company said.
Charter Spectrum will also be releasing this year a streaming TV app allowing users to replace their traditional cable boxes with the Apple TV.
Charter Communications and its Spectrum service is the third-largest multichannel video service provider in the US with 16.6 million customers.
Apple did not reveal any other cable companies other than Charter that has signed on to support the feature.
The zero sign-on feature could become a positive addition for cable companies trying to prevent customers from cord cutting but who would rather use Apple TV instead of a cable box. Together with Siri to find content, the added simplicity of zero sign-on could keep customers at least staying with cable companies for internet access.
Along with more apps from cable companies who want to stream all their channels – just like DirecTV Now, Fubo TV, Sling TV, Hulu with Live TV, YouTube TV, or PlayStation Vue – through their own apps, the cost savings of not having to buy or rent a cable box could be another added benefit for customers and cable systems.
Apple did not discuss its streaming video ambitions for the future to compete with the likes of Netflix, Amazon, Facebook, and YouTube.
The announcement was made Monday at Apple’s World Developers Conference 2018 in San Jose, Calif.