Published on November 9th, 2017 | by Brad Gibson0
YouTube Red, Showtime enter list of top 10 pay video services
YouTube Red entered the 2017 list of top 10 subscription video services in the U.S. as premium channels Showtime and Starz moved up or entered the lineup compared to last year, new subscription totals show.
According to market research and consulting firm Parks Associates and based on the number of subscribers, Netflix, Amazon, and Hulu continue to hold the top three positions while HBO Now made a significant move into the top five.
The top 10 list is…
- Netflix (1st place in 2016)
- Amazon Prime Video (2nd place in 2016)
- Hulu (Subscription Video on Demand only) (3rd place in 2016)
- MLB.TV (4th place)
- HBO Now (7th place)
- Starz (not in the top 10)
- YouTube Red (not in the top 10)
- Showtime (9th place)
- CBS All Access (10th place)
- Sling TV (6th place)
Of the top 10, every service is available through the Apple TV set-top box.
Sling TV has maintained its strong growth from 2016, and MLB and WWE continue to lead in sports-related subscription video services, with WWE sitting just outside of the top 10 after slipping from fifth place in 2016.
“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for video services from HBO, Showtime, and Starz,” said Brett Sappington, Senior Director of Research, of Parks Associates. “The combination of recognized brands and popular original content is driving demand for their offerings. Services such as Sling TV and Crunchyroll are still enjoying strong growth, but other services have simply grown at a faster rate over the past year.”
Sappington noted that online pay-TV services are also growing quickly, fueled by nationwide advertising campaigns. One example of such a service is Sling TV who had a sponsorship deal with Major League Baseball during the recent World Series.
“While more online pay-TV services could enter the top 10 within the next year, those services that comprise the top 10 are recognized brands that are aggressively working to expand their subscriber bases,” Sappington commented.
OTT video service growth surges
Other research from Parks Associates backs up the popular growth of subscription streaming video services, or what the industry calls over-the-top (or OTT) video services. Examples include:
- One-third of U.S. broadband households subscribe to multiple OTT services.
- More than 200 OTT video services are available in the U.S. today.
- Over 87% of OTT video services in the U.S. offer some type of subscription option today, including freemium, ad-free premium tiers, and other blended business models.
- Over 80% of services available in Western Europe offer some type of subscription option, including ad-free service tiers.